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One mission: Better Beginnings

Our mission is to bring the best of quality education from Finland to thousands of children, families and educators around the world.

FinlandWay® is the most comprehensive and accessible Finnish early education solution designed for global market.

FinlandWay® was co-founded by education experts from the University of Helsinki and emerging markets impact specialists from the World Bank Group. We have selected the core elements of Finland’s education excellence and use the latest platforms and delivery models to support our partner schools and families to build better beginnings for lifelong learning.

Having studied the most impactful, economical and scalable school system models in growth markets and following years of research and system development, we combine the latest scientific understanding of the most efficient pedagogical approaches to support joyful early learning with pragmatic hands-on guidance for educators and parents. We combine our understanding of the demands and challenges of our partner countries with a firm footing in leading research and daily education practices of Finland.

Meet the Team

Noora Laitio, FRSA
CEO and Co-Founder

A Cambridge economist and impact investment specialist in emerging economies, Noora has worked for IFC World Bank Group as their Nordic Representative and Western Europe Women’s Representative for Private Sector Projects, the European Investment Bank and in investment banking across five continents.

An independent advisor to the United Nations, European Commission, Cambridge University Sustainability Leadership Institute and the World Economic Forum, she is a Fellow of the Royal Society of Arts and Commerce in the United Kingdom and a member of the Finnish Educational Research Association and the Steering Group of Education Finland (dep).

Dr. Jonna Kangas PhD
Education Expert and Co-Founder

A leading internationally published author, editor, speaker and researcher on participatory play-based pedagogy from Finland, Dr. Jonna is a Senior Lecturer and Teacher Training Expert at the University of Helsinki and a Joint Research Member at the Playful Learning Centre research laboratory. Her research has been published by Springer, Elsevier and Sage amongst others.

Dr. Jonna is a Board Member of the Early Education Association of Finland and advises the Finnish National Centre of Educational Assessment and the three capital region municipalities on participatory practices in Finland.

Pilvi Lindberg

Pedagogical Content

Pilvi is an innovative and passionate educator with more than 15 years of experience in the Finnish Early Childhood Education. Since the beginning of the FinlandWay’s journey, Pilvi has had a key role in creating the FinlandWay curriculum.

Her combination of a can-do attitude and wide knowledge on ECE makes Pilvi excellent at managing multiple tasks, organising and prioritising her work and offering the best possible support and guidance for FinlandWay Preschools around the world. Pilvi is a well-liked teacher trainer and it is a privilege to have Pilvi as a member of our team.

Marika Poutiainen

Head of Operations

Marika is in charge of running daily operations and development projects at the FinlandWay headquarters, and making sure that the team members have the best abilities to achieve their personal and customers’ goals. Marika can make everyone feel included and appreciated. In FinlandWay she is excited about the possibility of constantly creating new, and she thinks that challenges make the work interesting. While always keeping her focus on the goal, she also appreciates the journey along the way.

Marika has exceptional project management and organizing skills. With her background in entrepreneurship, leadership and management she has the ability to combine strategic thinking with creating results.

Salla Paananen

Marketing & Sales

Salla works as part of FinlandWay’s Commercial Team, connecting FinlandWay with people all over the world. She has versatile international experience from membership-based organisations to finance, and loves to solve problems using great communications and service design. Her creative mind and positive look on life bring new perspectives to business development projects.

Salla has studied media & journalism and digital marketing abroad and is currently enhancing her skills with graphic design studies. She is eager to drive a positive change towards better early childhood education with FinlandWay as part of a highly motivated team of experts.

Pilvi Lindberg

Pedagogical Content

Pilvi is an innovative and passionate educator with more than 15 years of experience in the Finnish Early Childhood Education. Since the beginning of the FinlandWay’s journey, Pilvi has had a key role in creating the FinlandWay curriculum.

Her combination of a can-do attitude and wide knowledge on ECE makes Pilvi excellent at managing multiple tasks, organising and prioritising her work and offering the best possible support and guidance for FinlandWay Preschools around the world. Pilvi is a well-liked teacher trainer and it is a privilege to have Pilvi as a member of our team.

Marika Poutiainen

Head of Operations

Marika is in charge of running daily operations and development projects at the FinlandWay headquarters, and making sure that the team members have the best abilities to achieve their personal and customers’ goals. Marika can make everyone feel included and appreciated. In FinlandWay she is excited about the possibility of constantly creating new, and she thinks that challenges make the work interesting. While always keeping her focus on the goal, she also appreciates the journey along the way.

Marika has exceptional project management and organizing skills. With her background in entrepreneurship, leadership and management she has the ability to combine strategic thinking with creating results.

Salla Paananen

Marketing & Sales

Salla works as part of FinlandWay’s Commercial Team, connecting FinlandWay with people all over the world. She has versatile international experience from membership-based organisations to finance, and loves to solve problems using great communications and service design. Her creative mind and positive look on life bring new perspectives to business development projects.

Salla has studied media & journalism and digital marketing abroad and is currently enhancing her skills with graphic design studies. She is eager to drive a positive change towards better early childhood education with FinlandWay as part of a highly motivated team of experts.

Daily online program
for learning at home

  • 1-2 activities for every weekday!
  • Easy video tutorials
  • Printable learning materials
  • Designed by leading experts from Finland
  • Adjustable for all pre-primary age groups from 2 to 6

Parenting tips
for early milestones

  • Best practices from Finland
  • Ask our experts!
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Live sessions
and expert classes

  • Enroll your child for online learning and play sessions!
  • Learn more about skills development from experts
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Our Membership Plans

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